Going green however needs to be a fundamental part of the brand of your business if consumers are to believe you are serious. Do not just bolt it on to your marketing strategy, make sure it is a theme throughout your business and that your staff believe in it as well.
All marketing strategies should be embedded with the business objectives and in most instances they should be used to inform and develop the objectives of the business not just respond to them. Marketing is about ensuring your values are projected into the market place and it is important that your values are in tune with those of your consumers because this will increase their propensity to buy into your brand and products or services and therefore the more likely they will be to purchase from you either now or in the future.
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To read more about how you can develop this for your brand and enhance your marketing click here and visit the full article on the Purple Frog blog.
If growing profits and increasing capital values is your target and you want to promote sustainability then talk to us now call 01844 295170.
