The UK Shipping Container Conversion started as a new/once used container supplied by CS Shipping Containers who put in a side door put prior to the unit being kitted up ready to represent the best nightlife experience in the UK.
14 different countries are taking part and each will “export” their party ideas to another country. So the shipping container that houses the ingredients and ideas for a best-of-British night out may end up in Brazil, whereas the UK may receive an Indian extravaganza in return.
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Radio 1 DJ Zane Lowe has been signed up as front man to lead the search for the UK's best ideas and a TV ad campaign is being shot showing them all being put into the shipping container. A six-week tour of the UK is taking place visiting cities such as London, Glasgow, Birmingham and Manchester where the container is used to record people's views on great night life experiences.
The results will be announced on the 22 October together with the country pairings for the party exchange.
CS Shipping Containers was very excited to be asked to provide the container for the start of this project and we are all really looking forward to the results!
Further information can be found on Smirnoff's dedicated facebook pages.
