The properties will be between 20 to 40 rooms in size, and will allow Travelodge to build small hotels in highly priced, much sought after locations and occupied office buildings across the UK.
The desired locations will include:
- The City of London
- London Boroughs such as Kensington & Chelsea, Westminster, Fulham and Richmond
- Major UK cities such as Oxford, Cambridge, Bath, Cardiff, York, Bristol, Chester, St Albans and Edinburgh
- The coastline of the UK
- Popular holiday hotspots such as Cornwall, Devon, The Lake District, the Scottish Highlands and near to theme parks
The desire to build smaller Travelodge hotels has been inspired by two successful development ventures the company invested in during 2010.
Guy Parsons, Chief Executive of Travelodge Hotels, said: "Following the success of our Edinburgh Metro prototype hotel and the conversion of 52 Innkeeper's Lodges to the Travelodge brand, we have discovered just how profitable smaller hotels can be for us. Therefore to accelerate our growth strategy we are going to start building Metro style hotels across the UK."
(CD)