Salmon Harvester Opportunity Fund (SHOF) appointed the firm to transform the Cathedral Shopping Centre in Worcester.
The project includes redeveloping the southern end of the shopping centre, creating a new terrace level overlooking the Cathedral.
Other plans include building eight new restaurants, a reconfigured Travelodge hotel, additional retail space, a gym and a coffee shop.
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In addition, both the county council and city council are funding the development of a new public square.
Nick Webb of SHOF, said: "We have been consulting and working on these plans for some time and are delighted to have appointed local contractor Speller Metcalfe. We believe that by providing a £20 million scheme extension into existing redundant space and bringing exciting new names to the city, we will be giving the shopping centre a brand new lease of life.
Des O'Neill, MD of Speller, added: "This is a fantastic scheme for Worcester, which will regenerate the existing Cathedral Plaza shopping centre and draw visitors into the local area.
"Speller Metcalfe is delighted to be a part of such an important scheme, and as a local contractor it is important to us that the project will provide opportunities for local employment."
(LM/CD)
