Zero C will develop the proposed custom build site at Park Prewett, delivering homes ranging from self-build to custom fit-out under the custom build model.
Plans for the site include 44 plots which will be allocated for 'affordable' housing, along with entirely-self build plots.
Each home will be customised to the buyer's specifications, with various levels of custom build on offer to buyers.
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Minister Lewis said the UK Government is "committed to increasing housing supply" and working with industry professionals to eradicate the two biggest barriers to custom and self build - access to land and finance.
"We want to see custom and self build grow significantly and believe it can play a role as part of a wider package of measures to help deliver the homes people want," he said.
"The Park Prewett pilot is a fantastic example of our commitment to double the number of custom build and self build homes by 2020 – so anyone who wishes to design their dream house can do so."
Kim Slowe, MD of Zero C said: "Park Prewett is an outstanding opportunity for us to pioneer the delivery of custom build in the United Kingdom.
"We plan to take the lessons learned and roll out custom build in all our projects within the UK."
(LM/CD)
