In a survey of 1,001 consumers, energy price comparison site Long Energy Savings found 33% of participants would pay more for energy from renewable sources.
Phil Foster, Managing Director of Love Energy Savings, said: "Green energy tariffs are already popular for homeowners, and while there are not as many renewable contract options available to businesses, due to usage requirements, many suppliers do offer a greener alternative.
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"We've found that businesses are increasingly aware of their carbon emissions as taxes and governmental requirements force compliance and measurement. Suppliers know this too and it will be interesting to see how their fuel mixes change as green targets become ever more challenging."
Guy Harwood, TPI Contract Manager at Npower, said: "Customers are certainly more aware of green energy, but in reality we still feel that price is the number one driver for customer behaviour. If they can get a good price and green energy, customers would probably go for that, but we still aren't in a position where a customer would prioritise a green tariff over price."
To view Love Energy Saving's quick comparison guide, visit here.
(LM/MH)
