Ms Francis has previously worked for Kier and Keepmoat, successfully developing teams with responsibility for departments including bids, business development, strategic development, PR, marketing and communications, and CSR.
In her new role, she will head up growth throughout the North and build upon United Living's strong financial growth reported earlier this year.
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Speaking of her appointment, Ms Francis said: "This is an exciting time to come on board for United Living. It's a construction business with a real social conscience, a good solid basis of existing contracts and has huge potential to grow and develop its offer across the North and Midlands. The forward order book is particularly strong with more than £800m worth of contracts, of which a significant portion will be in these regions."
Jo Jamieson, managing director for United Living, said: "It's fantastic to have Helen join our team at United Living. Helen has the expertise to further support the growth of our business in the North and Midlands.
"She brings with her a wealth of experience and will have an important role to play in growing our overall offer in new build and refurbishment for both housing association and local authority clients."
(LM/CM)
