JSJ Design led on remodelling, renovating and refurbishing part of The Sloane Club to create a new boutique hotel. From the original five-storey building, around 30 bedrooms were allocated for the new venture, alongside a number of smaller underutilised meeting rooms. The space was extensively remodelled to create 15 bedrooms with en-suite bathrooms, 13 luxury suites, a multi-functional café-bar-restaurant and lower ground floor bar.
The 50-seat café-bar required extensive structural works to open up the space, making it more accessible. Its interior design scheme combines bold teals, timber panelling, glass and brass, maximising light and space.
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On the development of the new café-bar, JSJ Designer, Simeon Thompson said: "The concept for the café-bar evolved to become a venue in its own right, with short backed seats, clever use of colour and soft eclectic furniture creating an open, sociable space. In the décor, we've combined hints of luxury, with elements of nature in a nod to Chelsea past and present."
Seating up to 50 guests, the cocktail bar acts as a continuation of the ground floor café-bar with elements of the décor following through but with added opulence. The stunning high-gloss fluted timber panelled bar is copper topped and backed with antiqued mirrors. The bar also boasts dentils and a vaulted dining area with faceted-glass hanging pendant lighting.
The interior décor and evolution of the Sloane Place brand work together harmoniously, with hand-drawn Broom bush designs featuring within the décor across the three main areas and in the new logo. This is a nod to the heritage of the area; for centuries the Broom bush grew in abundance on site and features at the top of the Kensington and Chelsea coat of arms.
Bedroom décor consists of warm grey timber panelling to evoke a sense of warmth and comfort, complimented by luxury statement blue and yellow fabrics. All furniture items are bespoke, with high gloss light-reflecting surfaces, designed to make the best use of space.
Overall the design, décor and concept promise a luxury venue for guests and the general public to feel welcome by day or night.
