The proposals include the development of 110 homes on land west of Stothert Street.
The vision is to create a new sustainable community with nearby green space rich in biodiversity and with public pedestrian and cycle routes.
The homes, bungalows and apartments would feature energy-saving technologies and triple-glazed windows to reduce fuel bills and would be available through a new North-West build-to-rent company Letta.
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Bernadette Barry at Northstone, part of Peel L&P, said: "These are some of the first homes to be built specifically for private rent through Letta and we’re excited to start discussions with local people in Atherton to develop our plans further to meet local housing needs.
"The UK's housing crisis is not improving and with an increase in demand for rented properties, these homes will offer a better quality of living which we believe is more than just bricks and mortar and about the well-connected communities surrounded by nature and sustainable travel options that we’re trying to create.
"Renters will also have the added reassurance that the homes are being managed by a trusted housing company and we’d encourage people to give us their feedback and share their views on the consultation website before plans are submitted to Wigan Council."
The public consultation will run until Tuesday 31 January.
www.stothertstreetconsultation.co.uk
