Swansea Council has begun work with global design practice BDP to plan for a new 160-home development at Brokesby Road, Swansea.
The council will seek to replicate previous successful developments at Birchgrove, West Cross, Blaenymaes and Clase.
The new development will have a strong focus on sustainability as well as providing enhanced public green spaces, incorporating play areas for children along with active travel routes linking the development with surrounding areas.
The master plan for the scheme will also look to address community concerns surrounding highways and access to schools.
Commenting on the plans, Andrea Lewis, Deputy Leader and Cabinet Member for Service Transformation, said: "The Brokesby Road project is part of the council's ambition to build 1,000 new, affordable homes for rent over a decade.
"Like other social housing providers, we have thousands of people on our waiting lists. If approved, the project will help ease demand, especially from families, for more homes in Swansea.
"Earlier in the year we presented some initial concept plans of how the new housing development could look. Residents took part in early consultation and since then, a detailed masterplan has been produced.
"These plans are now available for further consultation and residents can give their views ahead of the submission of a planning application later in the summer.
"We've identified a number of sites that were formerly used for housing and the masterplan illustrates how we aim to transform this land into much needed housing along with community facilities, green space and play areas for families that support wellbeing and healthy lifestyles.
"All the homes will be energy efficient and make use of innovative new technologies to keep energy costs low."
Reflecting on their involvement, Nick Ellis, senior architect at BDP, said: "The vision for this new proposed neighbourhood of 160 homes is to create a highly sustainable, low carbon model of family living that prioritises the wellbeing of the people who live there and supports social cohesion.
"The proposed people-centered design seeks to create an inviting, accessible and enjoyable place to live, through well-designed public open spaces, play areas and a network of tree-lined streets that connect to the wider community.
"A range of types of homes that are highly energy efficient and cost effective to run will cater for people at all stages of life and support Swansea Council's drive to eradicate fuel poverty."
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