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New Homes Week is run by the Home Builders’ Federation (HBF) in conjunction with the New Homes Marketing Board.
Sir Bob Kerslake, Chief Executive of the HCA, said: "At the HCA we have a strong focus on delivery of new and affordable housing and we will always need strong private sector house builders. Affordable homes are intrinsically linked with delivery of those for private sale and it is widely accepted that a strong house building industry is a catalyst for wider economic activity.
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"So I wholeheartedly support the HBF's activity during New Homes Week, as they seek to promote the benefits of buying a new home.
"At the HCA we have placed a premium on new build housing during the downturn, with a particular focus on affordable homes alongside our wider role of regeneration and refurbishment in helping to create thriving communities, and we will carry on with that through initiatives like Kickstart, HomeBuy and direct development by local authorities."
New Homes Week is an opportunity for the HBF’s members – national developers and smaller regional house builders – to tap into coordinated national marketing and media activity. It aims to promote a positive image of new build housing and encourage potential buyers to visit show homes and increase sales.
(CD/GK)
