The 'Go Construct' campaign was developed in response to research showing four in five people wish they had received more advice and guidance on the trade when considering their careers.
The Construction Industry Training Board (CITB) is supporting the campaign with £5m of levy funding to fill over 220,000 new jobs in the sector.
More than 400 organisations including employers, careers advisors, teachers, lecturers and construction ambassadors have been involved in the design of the campaign.
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Designer Wayne Hemingway MBE, the campaigns spokesperson, said: "We are in danger of becoming a nation where management consultants have no offices to consult in and beauticians have no beauty parlours to beautify in.
"We need bricklayers and plasterers but equally we need occupational health nurses, environmental sustainability experts and people who can programme the advanced design systems that make modern construction projects possible."
Pat Boyle, MD of Construction at Morgan Sindall, added: "Too often have we seen sectors within the construction industry in competition for talent. What this industry really needs is to have one holistic voice to bring in the very best, people who choose a career in construction ahead of any other sector."
For more information, visit www.goconstruct.org/
(LM/CD)
